“It is not the strongest of the species that survives, not the most intelligent that survives. It is the one that is the most adaptable to change.”
-Charles Darwin, “The Origin of Species”
In today’s marketplace, competition is cutthroat. This is more true in the case of small- and medium- sized enterprises (SMEs), which number 30 million in the United States, according to the US Trade Representative. In this arena, being able to go with the times is crucial for any business to stay afloat and flourish.
And right now, the change taking over is in the field of information technology, especially in Apple and Android app stores.
However, many SMEs are still hesitant to invest in software because of the resources it involves.
“It’s an expensive endeavor if you hire full time,” explained Exeter Studios, LLC CEO and Executive Director Jonathan McAllister.
A four-man software development team, for instance, will need $480,000 a year in salaries, not to mention employment benefits and logistics.
“The risk of the software not doing very well is very high,” McAllister conceded, “and the investment is high as well.”
“I’m not going to sugarcoat it. It is a gamble. It is a risk.”
However, the use of apps in business has now become a necessity rather than a bonus. According to Statista.com, there were over 178.1 billion app downloads in 2017 alone, with incomes from these apps projected to amount to $188.9 billion by 2020.
“It provides a level of advertising for their business,” McAllister explained.
“It provides a level of interaction with their customers, and provides a reason for their customers to come back.”
McAllister added that having software and apps for a business becomes more critical as the business grows, because it increases client engagement.
“It provides their customers a way to interact with their business in a way that’s never possible before.”
McAllister advises SME owners to invest in software, like those that Exeter Studios develops as business solutions for its partner-clients.
“It’s wise to use highly technological systems to manage businesses,” he advised.
According to McAllister, having the appropriate software can address several business issues, such as technical errors, lost revenues on wasted supplies, and operational inefficiency.
“It increases the ability for people to get a hold of what you want.”
Business Partners, Not Customers
For Exeter Studios, explains McAllister, SMEs are full-time partners, not just clients. Not only will they provide software solutions to businesses, they also work with them in several aspects of the enterprise.
“We work with graphic designers and web page designers that are top-notch in the industry. And we pair that with (software) development services.”
And, all of this at a fraction of the cost, added McAllister, quoting that their services start at $30,00 to $100,000; with their personnel working on software and solutions which will best cater to their business-partners needs: many of whom are satisfied with the results.
“The quality really shows.”
McAllister acknowledged the fears many SME owners express about investing in software and apps for their business, but also assures that Exeter Studios will be there with them in their venture.
“Our goal is that you succeed as a business. And if you haven’t done that, then we’ve failed.”